Digital growth through market and channel alignment.
A fashion business needed a more coherent relationship between brand, e-commerce, retail and international growth priorities. The work connected digital execution with the wider commercial proposition instead of treating e-commerce as an isolated channel.
Selected contribution
- Digital and e-commerce strategy
- Brand and channel alignment
- Omnichannel and marketplace development
- Performance priorities and implementation
Result: year-one to year-two e-commerce growth of 40%.